This week's review of ad fraud and privacy in the digital advertising space:
Pixalate’s February 2023 CTV IVT Overlap Report provides valuable insights into the Roku and Amazon Fire TV Connected TV (CTV) apps with the most invalid traffic (IVT) overlaps with other apps. Find out more in this blog, and check out the rankings today.
Pixalate released the Delisted CTV Apps Report: Q4 2022, which provides an extensive analysis of delisted apps on the Roku and Amazon Fire TV app stores. This report examines numerous characteristics of delisted Roku and Amazon Fire TV apps, including their privacy policies, transparency practices, programmatic ad spend, country of registry, and more. Find out more in this blog, and download the report for free today.
This week, Pixalate released the February 2023 Mobile App Spoofing report, as a part of our Mobile Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace. Find out more in this blog, and download the report for free today.
Pixalate continued its CTV and Mobile App Manual Reviews According to COPPA series, containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness. This week we reviewed 'My Magic Pet Morphle' from the Amazon Fire TV and Roku Channel Stores. You can read the full review here.
This week we also reviewed 'My Town Home: Family Playhouse' from the Apple and Google App Stores. Read the full review here.
We also reviewed 'Zo Zo Zombie' from the Apple and Google App Stores this week. Read the full review here.
Pixalate’s recent Q4 2022 Abandoned Mobile Apps Report provides an in-depth analysis of abandoned apps across the Google and Apple app stores. “Abandoned” means the app has not received an update in over two years. This week, the percentage of apps with no detected privacy policy that are abandoned across the Google Play and Apple App Stores in 2022.
Ad Exchanger covered an important announcement made by Yahoo this week in their article titled "Yahoo Shuttering Its SSP Is Evidence That Ad Exchanges Are Becoming Interchangeable."
Yahoo had announced that they were departing from the SSP market.
CNN Business said:
"The end of Yahoo’s SSP represents an unexpected shift in the digital advertising landscape.
The move, which Yahoo announced last week, demonstrates how difficult it’s become for supply-side platforms to prove their value in a commoditized marketplace."
