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Pixalate's March 2025 Recap

Mar 28, 2025 11:54:27 AM

This month's review of ad fraud and privacy in the digital advertising space.

What's included in the March 2025 recap:
Our latest releases:

Top releases from earlier in the month:


Top Mobile App Bundle IDs - February 2025

PIXALATE’S TOP 100 MOBILE BUNDLE IDs FEBRUARY, 2025Discover the top mobile app Bundle IDs in February 2025. Explore the 100 most popular mobile app Bundle IDs on the Apple App Store and Google Play across 13 countries. These rankings highlight the most-used Bundle IDs for open programmatic advertising in February 2025.
 
Download the rankings here:
 

Top Mobile App Bundle IDs


Connected TV (CTV) Ad Supply Chain Trends - Q4 2024

Q4 2024 CTV Ad Supply Chain Trends Report - Global email coverAn estimated $7.6B was spent on CTV advertising globally in Q4 2024. Pixalate’s Q4 2024 Global CTV Ad Supply Chain Trends Reports analyze the state of open programmatic CTV advertising, providing essential insights for both advertisers and media companies.
 

Download the latest reports here:

CTV Ad Supply Chain Trends


Programmatic Ad Viewability Trends - Q4 2024

Viewability Trends - Q4 2024 email coverHow viewable are programmatic ads globally? Pixalate’s reports on programmatic ad viewability analyze the percentage of ads deemed 'viewable' across mobile and desktop web, mobile apps, and connected TV (CTV) in the open programmatic ecosystem.
 

Download the latest reports here:

Programmatic Ad Viewability Trends


GDPR Evasion in the Mobile App Ecosystem

GDPR Evasion in the Mobile App Ecosystem Report landing page cover
Over 32 million EU and UK users' personal data may have been unlawfully processed. Pixalate’s Q4 2024 report investigates potential GDPR violations in the mobile app ecosystem, highlighting how European users' data privacy rights may be compromised by apps on Google Play and the Apple App Store that lack identifiable privacy policies.
 
Download the report here:
 
GDPR Evasion in the Mobile App Ecosystem

IVT & Ad Fraud Benchmarks - Q4 2024

IVT Benchmarks - Q4 2024 email cover
21% of desktop and mobile web traffic in the United States was invalid in Q4 2024. The IVT & Ad Fraud Benchmarks Reports analyze invalid traffic and ad fraud across 16 countries in Q4 2024, using data from over 100 billion global programmatic ad impressions.

The insights are derived exclusively from Pixalate's datasets, which are primarily composed of buy-side open auction programmatic traffic sources.
 
Download the latest reports here:
 
IVT & Ad Fraud Benchmarks

SSP Supply Path Optimization Rankings - Q4 2024

Q4 2024 SSP SPO Ranking Report
Google AdExchange, Verve, and Magnite lead the way in the United States. These reports rank SSPs based on supply path optimization, highlighting those with the highest ad volume from direct publisher relationships across desktop, mobile web, mobile apps, and connected TV (CTV) apps.
 
The SPO scores in this report, along with the metrics used to calculate them, are derived from Pixalate’s proprietary technology and methodology, applied to billions of impressions across our customer base.
 
Download the latest reports here:
 
SSP SPO Rankings 

Top 100 CTV Bundle IDs - February 2025

PIXALATE’S TOP 100 CTV BUNDLE IDs FEBRUARY, 2025
Check out the most popular Bundle IDs for programmatic advertising in CTV. Our team analyzed 1.4B+ impressions across 6k+ Roku, Samsung, Fire TV, and Apple TV apps. Bundle IDs were ranked after filtering out invalid traffic (IVT). 
 
The reports also include the top 10 most popular Bundle IDs for each CTV platform for key regions including North America, Europe, Middle East, and Africa (EMEA), and Latin America (LATAM).
 
Download the CTV Bundle ID rankings here:
 
Roku    Samsung Smart TV    Amazon Fire TV    Apple TV

Publisher Trust Indexes - February 2025

Publisher Trust Index - All - February 2025
The February 2025 Publisher Trust Indexes have arrived. These reports identify the top-ranked web, mobile, and CTV apps for programmatic advertising quality. They're based on 38B+ global open programmatic impressions across 14M+ domains and apps in February 2025.
 
In addition, we evaluated apps in the 'Video Gaming' and 'Sports' IAB categories. This analysis comprised 16B+ impressions across 600k+ gaming apps and 850M+ impressions across 100k+ sports apps.
 
Download the February 2025 reports here:
 
All Apps by Country    'Video Gaming' Apps    'Sports' Apps

Top Grossing Mobile & CTV Apps - February 2025

Top Grossing Mobile Apps - 2025 February - United States (1)Which mobile and CTV apps generated the most programmatic ad revenue in February 2025? We recently announced the top grossing mobile and CTV apps reports. These rankings are based on an analysis of 31B global open programmatic impressions across 6M mobile apps and 2B global ad impressions across 6k CTV apps.
 
Download the February 2025 reports here:
 
Mobile Apps    CTV Apps

Traffic Trends: vMVPD and FAST Apps - Q4 2024

Weekly and monthly recap covers (5)88% of Open Programmatic Ad Spend Goes to vMVPD Apps on Apple TV. We also released reports analyzing ad spend and invalid traffic (IVT) trends across vMVPD and FAST apps in Q4 2024. These reports summarize insights gathered from 7B+ open programmatic advertising transactions across 6k unique CTV apps.
 
Download the February 2025 reports here:
 
vMVPD Apps    FAST Apps

Monthly Delisted Mobile Apps - February 2025

Delisted Mobile Apps Report-150k apps were delisted from the Apple App Store, 97k were delisted from Google Play. To track monthly delisting trends in February 2025, our team analyzed 7.5M+ apps across the Apple App Store and Google Play. These reports include delisting trends among apps with detected app-ads.txt files, regional and country-specific insights, and more.
 
Download the February 2025 reports here:
 
Apple App Store    Google Play Store

CTV and Mobile App Manual Reviews

COPPA Manual Reviews - Wonkas World of Candy Match 3

Pixalate's Trust & Safety Advisory Board regularly publishes manual reviews where they assess an app’s child-directedness:

You can search Pixalate's entire catalog of reviews on our CTV and Mobile App Review Page.


 

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