This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the Q1 2024 Global Connected TV (CTV) Ad Supply Chain Trends Report. In addition to the Global report, we also released North America, APAC, EMEA, and LATAM versions of the report.
You can download the reports here:
The Q1 2024 Connected TV (CTV) Malformed and Fraudulent Bundle IDs Risk Reports for CTV apps include a detailed analysis of the global state of non-standard and malformed Bundle IDs in the open programmatic advertising supply chain as of Q1 2024. Download the new reports below:
The March 2024 Top Grossing Mobile Apps Report includes estimates on top grossing mobile apps in open programmatic advertising revenue by global region. Regions examined include North America, Asia-Pacific (APAC), Europe, Middle East, and Africa (EMEA), and Latin America (LATAM).
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
E-Planning, a frontrunner in the realm of programmatic advertising solutions, this week declared a noteworthy improvement of its offerings via an extended collaboration with Pixalate. With a primary focus on propelling Connected TV (CTV) in programmatic advertising, the introduction of Pixalate's Media Ratings Terminal (MRT) service in late 2023 signifies a groundbreaking development in risk management for compliance, privacy, and ratings across CTV, mobile apps, and websites.
Read the full announcement here
