Pixalate’s May 2023 Roku Invalid Traffic Overlap Report: Comedy Central shares > 50% IVT with Lifetime

Multiple local news apps among Roku apps most affected with elevated IVT overlaps in May 2023

LONDON, June 26, 2023 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Roku IVT Overlap Report: May 2023. The series reveals which Roku apps share elevated levels of invalid traffic (IVT).

Pixalate’s monthly analysis of suspicious traffic patterns between CTV devices and apps provides advertising buyers and sellers with the data necessary to combat potential ad fraud. Traffic overlap is one signal for potential botnets which exist in the CTV app ecosystem. 

To learn more about our IVT Overlap analysis and the methodology used to create these top impacted apps charts, please visit our inaugural IVT Overlap Report blog post.

Key findings:

• Multiple news apps - WVLT News, WKYC Cleveland News, WSAZ news, Fox 8 WVUE New Orleans - among Roku apps apparently targeted, with up to 50% shared IVT Traffic
• Pluto TV, Danger TV, Plex appeared to be associated with the apps with the most overlap, indicating these apps may also be targeted. 
  
  

Top Roku Apps with Overlapping Invalid Traffic in May 2023

Here’s how to read the table:

• The apps on the left are the targeted apps
• The “Associated apps” column shows apps that the IVT-generating devices also visited
• The “Overlap % range” column shows what percentage of the targeted apps’ IVT was shared with each respective associated app
  
  

• Comedy Central: 
  • > 50% overlap with Lifetime
  • 30 - 50% overlap with FXNOW, Xumo Play
• WVLT News
  • > 50% overlap with DangerTV, Pluto TV - It's Free TV, Plex - Free Movies & TV
• Cleveland News from WKYC
  • > 50% overlap with Pluto TV - It's Free TV, Cleveland 19 News, DangerTV
• WSAZ News
  • > 50% overlap with DangerTV, Plex - Free Movies & TV, Pluto TV - It's Free TV
• FOX 8 WVUE New Orleans
  • > 50% overlap with DangerTV, Plex - Free Movies & TV, Pluto TV - It's Free TV
    
    

Download a full list of May 2023 Roku apps with the most IVT overlap below:

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

Disclaimer

The content of this press release, and the Mobile Invalid Traffic Overlap Report May 2023 (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.