Pixalate’s data science team analyzed approximately 4.8M mobile apps and almost 30 billion open programmatic advertising transactions from the Apple App Store and Google Play Store in May 2024 to compile this research; AppLovin, Amazon Ads, Fyber Marketplace, Vungle are among the top-ranked third-party ad SDKs on Apple App Store apps by number of global estimated ad impressions, according to Pixalate’s data; and, Facebook, AppLovin, Vungle, InMobi, Unity Ads are among the top ad SDKs on Google Play Store apps
LONDON, July 8, 2024 -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the inaugural Global Mobile App SDKs Market Share Rankings Report for the Google Play Store and Apple App Store. The May 2024 report analyzes third-party software development kits (SDKs) used across apps found on the Google Play Store and Apple App Store and reveals key SDK market share findings.
Third-party SDKs are developed by companies other than the company that created the app itself. Third-party advertising SDKs are those used by app developers to perform various advertising-related functions such as mediation, measurement, attribution, and more.
Pixalate’s data science team analyzed approximately 4.8M mobile apps and almost 30 billion open programmatic advertising transactions from the Apple App Store and Google Play Store in May 2024 to compile this research.
The below estimates are based on impression volume. Ad SDK market share is estimated based on the apps from which the open programmatic ad impressions are detected and wherein SDKs are present (but not necessarily . This estimate does not imply that the SDK has certainly been involved with the impression, as many apps may include multiple Ad SDKs.
Download the full report to see estimates based on the number of apps in addition to impression volume.
Download the full Global Mobile App SDKs Market Share Rankings Report for the Google Play Store here.
The below estimates are based on impression volume. Ad SDK market share is estimated based on the apps, from which the open programmatic ad impressions are detected and wherein SDKs are present. This estimate does not imply that the SDK has certainly been involved with the impression, as many apps may include multiple Ad SDKs.
Download the full report to see estimates based on the number of apps in addition to impression volume.
Download the full Global Mobile App SDKs Market Share Rankings Report for the Apple App Store here.
Download Pixalate's Mobile App SDKs Benchmarks Report free today:
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Mobile App SDK Market Share Reports, reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.
