--- title: "Pixalate Week in Review: May 20th - 24th, 2024" description: Pixalate reviews news from May 20th - 24th, 2024, in the ad tech space through the lens of privacy, market research, and ad fraud. image: https://www.pixalate.com/hubfs/May%2024th%2c%202024.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: May 20th - 24th, 2024 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) May 25, 2024 9:00:00 AM This week's review of ad fraud and privacy in the digital advertising space: ## Ad Fraud Benchmarks: Q1 2024 ## ![AD FRAUD BENCHMARKS_ Q1 2024](https://www.pixalate.com/hs-fs/hubfs/AD%20FRAUD%20BENCHMARKS_%20Q1%202024.png?width=420&height=236&name=AD%20FRAUD%20BENCHMARKS_%20Q1%202024.png) Pixalate this week released the Q1 2024 Global Invalid Traffic Benchmark Reports, analyzing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices, Mobile Apps, across Desktop & Mobile Web, and for the first time ever, across the North America, LATAM, EMEA, and APAC regions. You can download the reports here: - [Global - Desktop and Mobile Web](https://www.pixalate.com/desktop-and-mobile-web-invalid-traffic-benchmarks-report?utm_campaign=Invalid%20Traffic%20Benchmarks&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_eHWPjYEJayr6_Gskn5--kVR6nPJ4_HQe346eX_2JsC4T6uq7uxDFiR2dpvR6clwf7FScL) - [Global - Connected TV (CTV)](https://www.pixalate.com/connected-tv-invalid-traffic-benchmarks-report?utm_campaign=Invalid%20Traffic%20Benchmarks&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_eHWPjYEJayr6_Gskn5--kVR6nPJ4_HQe346eX_2JsC4T6uq7uxDFiR2dpvR6clwf7FScL) - [Global - Mobile Apps](https://www.pixalate.com/mobile-app-invalid-traffic-benchmarks-report?utm_campaign=Invalid%20Traffic%20Benchmarks&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_eHWPjYEJayr6_Gskn5--kVR6nPJ4_HQe346eX_2JsC4T6uq7uxDFiR2dpvR6clwf7FScL) - [North America](https://www.pixalate.com/invalid-traffic-benchmarks-report-north-america?utm_campaign=Invalid%20Traffic%20Benchmarks&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_eHWPjYEJayr6_Gskn5--kVR6nPJ4_HQe346eX_2JsC4T6uq7uxDFiR2dpvR6clwf7FScL) - [EMEA](https://www.pixalate.com/invalid-traffic-benchmarks-report-emea?utm_campaign=Invalid%20Traffic%20Benchmarks&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_eHWPjYEJayr6_Gskn5--kVR6nPJ4_HQe346eX_2JsC4T6uq7uxDFiR2dpvR6clwf7FScL) - [APAC](https://www.pixalate.com/invalid-traffic-benchmarks-report-apac?utm_campaign=Invalid%20Traffic%20Benchmarks&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_eHWPjYEJayr6_Gskn5--kVR6nPJ4_HQe346eX_2JsC4T6uq7uxDFiR2dpvR6clwf7FScL) - [LATAM](https://www.pixalate.com/invalid-traffic-benchmarks-report-latam?utm_campaign=Invalid%20Traffic%20Benchmarks&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_eHWPjYEJayr6_Gskn5--kVR6nPJ4_HQe346eX_2JsC4T6uq7uxDFiR2dpvR6clwf7FScL) --- ## Mobile Device Market Share Report ## ![Mobile Device Market Share Report - Global landing page cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Mobile%20Device%20Market%20Share%20Report%20-%20Global%20landing%20page%20cover.png?width=420&height=236&name=Mobile%20Device%20Market%20Share%20Report%20-%20Global%20landing%20page%20cover.png) We released the Q1 2024 Global Mobile Device Market Share Report. In addition to the Global report, we also released North America, EMEA, LATAM, and for the first time ever, the Asia-Pacific (APAC) and China versions of the report.   [![Global](https://no-cache.hubspot.com/cta/default/2364596/c66938e4-2a7e-459b-bcda-d8b3e04adf09.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c66938e4-2a7e-459b-bcda-d8b3e04adf09)    [![North America](https://no-cache.hubspot.com/cta/default/2364596/493318ab-86ad-47e8-a3fc-d90dfc801d9c.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/493318ab-86ad-47e8-a3fc-d90dfc801d9c)    [![EMEA](https://no-cache.hubspot.com/cta/default/2364596/09a5b27b-21d3-4d0b-8f65-f10f9951862c.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/09a5b27b-21d3-4d0b-8f65-f10f9951862c) [![LATAM](https://no-cache.hubspot.com/cta/default/2364596/25f587d4-9150-4747-a2d9-56fe8f17f6b7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/25f587d4-9150-4747-a2d9-56fe8f17f6b7)   [![APAC & China](https://no-cache.hubspot.com/cta/default/2364596/c0d39339-90e2-4554-9017-f5e40053f270.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c0d39339-90e2-4554-9017-f5e40053f270) --- ## Seller Trust Indexes: Q1 2024 ## ![Q1 2024 Seller Trust Indexes email cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Q1%202024%20Seller%20Trust%20Indexes%20email%20cover.png?width=420&height=236&name=Q1%202024%20Seller%20Trust%20Indexes%20email%20cover.png) We also released the Q1 2024 Global Seller Trust Indexes, the global seller quality ratings and rankings for programmatic advertising sold on apps available for download across desktop and mobile web, CTV, and mobile in-app. You can download the reports below:   - [Global Seller Trust Index](https://www.pixalate.com/global-seller-trust-index-for-websites?utm_campaign=Seller%20Trust%20Indexes&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8lHubePin5a51W6mg6xvhTUp55DzrRHddCS_0aHPjX9lpFiwQk4Q_MAiGBB4fB0doHuxcN) - [North America Global Seller Trust Index](https://www.pixalate.com/global-seller-trust-index-north-america?utm_campaign=Seller%20Trust%20Indexes&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8lHubePin5a51W6mg6xvhTUp55DzrRHddCS_0aHPjX9lpFiwQk4Q_MAiGBB4fB0doHuxcN) - [Europe, Middle-East, and Africa (EMEA) Global Seller Trust Index](https://www.pixalate.com/global-seller-trust-index-emea?utm_campaign=Seller%20Trust%20Indexes&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8lHubePin5a51W6mg6xvhTUp55DzrRHddCS_0aHPjX9lpFiwQk4Q_MAiGBB4fB0doHuxcN) - [Asia-Pacific (APAC) Global Seller Trust Index](https://www.pixalate.com/global-seller-trust-index-apac?utm_campaign=Seller%20Trust%20Indexes&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8lHubePin5a51W6mg6xvhTUp55DzrRHddCS_0aHPjX9lpFiwQk4Q_MAiGBB4fB0doHuxcN) - [Latin America (LATAM) Global Seller Trust Index](https://www.pixalate.com/global-seller-trust-index-latam?utm_campaign=Seller%20Trust%20Indexes&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8lHubePin5a51W6mg6xvhTUp55DzrRHddCS_0aHPjX9lpFiwQk4Q_MAiGBB4fB0doHuxcN) - [CTV Seller Trust Index - Roku](https://www.pixalate.com/ctv-seller-trust-index-roku?utm_campaign=Seller%20Trust%20Indexes&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8lHubePin5a51W6mg6xvhTUp55DzrRHddCS_0aHPjX9lpFiwQk4Q_MAiGBB4fB0doHuxcN) - [CTV Seller Trust Index - Amazon](https://www.pixalate.com/ctv-seller-trust-index-amazon-fire-tv?utm_campaign=Seller%20Trust%20Indexes&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8lHubePin5a51W6mg6xvhTUp55DzrRHddCS_0aHPjX9lpFiwQk4Q_MAiGBB4fB0doHuxcN) - [CTV Seller Trust Index - Samsung](https://www.pixalate.com/ctv-seller-trust-index-samsung-smart-tv?utm_campaign=Seller%20Trust%20Indexes&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8lHubePin5a51W6mg6xvhTUp55DzrRHddCS_0aHPjX9lpFiwQk4Q_MAiGBB4fB0doHuxcN) - [Mobile Seller Trust Index](https://www.pixalate.com/mobile-seller-trust-index?utm_campaign=Seller%20Trust%20Indexes&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8lHubePin5a51W6mg6xvhTUp55DzrRHddCS_0aHPjX9lpFiwQk4Q_MAiGBB4fB0doHuxcN) --- ## Mobile App Ad Spend Benchmarks Report ## ![Q1 2024 - IAB Categories Ad Spend Trends blog and email cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Q1%202024%20-%20IAB%20Categories%20Ad%20Spend%20Trends%20blog%20and%20email%20cover.png?width=420&height=236&name=Q1%202024%20-%20IAB%20Categories%20Ad%20Spend%20Trends%20blog%20and%20email%20cover.png) The Q1 2024 Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising provides a detailed analysis of estimated global open programmatic ad spend on mobile apps from the Google Play Store and Apple App Store, including breakdowns by IAB categories and subcategories.   [![Global](https://no-cache.hubspot.com/cta/default/2364596/630565f2-604b-4bae-a43a-e78771abb918.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/630565f2-604b-4bae-a43a-e78771abb918)    [![North America](https://no-cache.hubspot.com/cta/default/2364596/428c65b2-8521-4c50-86b1-0e73aa6b5f14.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/428c65b2-8521-4c50-86b1-0e73aa6b5f14)    [![EMEA](https://no-cache.hubspot.com/cta/default/2364596/916f1698-4762-4425-9f3f-f4b291046ec8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/916f1698-4762-4425-9f3f-f4b291046ec8) [![LATAM](https://no-cache.hubspot.com/cta/default/2364596/207226cf-0192-4d5e-9a87-dd42f49181a6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/207226cf-0192-4d5e-9a87-dd42f49181a6)    [![APAC](https://no-cache.hubspot.com/cta/default/2364596/7cd7fd88-ac45-40b9-9e9d-a648ed5cf340.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7cd7fd88-ac45-40b9-9e9d-a648ed5cf340) --- ## Mobile Apps With the Highest Invalid Traffic ## ![MOBILE APPS IVT REPORT APRIL, 2024](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/MOBILE%20APPS%20IVT%20REPORT%20APRIL%2c%202024.png?width=420&height=236&name=MOBILE%20APPS%20IVT%20REPORT%20APRIL%2c%202024.png)   The April 2024 Mobile Apps IVT Report for the Apple App Store and Google Play Store reveals which mobile apps appear to be most impacted by invalid traffic (IVT), including ad fraud.   [![Google](https://no-cache.hubspot.com/cta/default/2364596/a933c16d-7403-4d82-b8e9-41771631cca9.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a933c16d-7403-4d82-b8e9-41771631cca9)    [![Apple](https://no-cache.hubspot.com/cta/default/2364596/680b6f4d-8925-4fc8-86ee-befb511864d0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/680b6f4d-8925-4fc8-86ee-befb511864d0) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases List of Mobile Apps With the Highest Invalid Traffic (IVT, Including Ad Fraud) in April 2024 Across Google, Apple App Stores: ‘YES Network’, ‘Polys Tiles’ Among Most Impacted](https://www.pixalate.com/blog/mobile-apps-with-the-highest-ivt-in-april-2024) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Accelerates Growth in Asia-Pacific: Announces New Singapore Office, Strategic Partnerships with ByteDance Ad Network Pangle, Opera, Pubmatic, TCL FFalcon & WebEye Ad Platform TaurusX →](https://www.pixalate.com/blog/pixalate-announces-new-singapore-office-and-strategic-partnerships) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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