This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the April 2023 CTV Bundle IDs Report, a list of the top 100 most popular Bundle IDs across Roku and Amazon Fire TV from April 2023 based on global data. Find out more in this blog and get free access to the report below.
We also released the Q1 2023 Mobile Sell-Side Platform Global Market Share Report. The report ranks programmatic advertising Sell Side Platforms (SSPs) by their estimated market share, for key Mobile platforms, Apple and Android as of March 2023. You can find out more in this blog and check out the full rankings below.
We also released the April 2023 Children's Privacy Index for Mobile SSPs. The monthly index benchmarks Supply-Side Platforms (SSPs) based on the percentage of ads they sell that are on apps that are likely child-directed, as assessed by Pixalate’s COPPA Methodology. Find out more in this blog and check out the full rankings below.
And we released the April 2023 Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world's mobile and Connected TV (CTV) apps, bringing transparency to the programmatic advertising ecosystem. Find out more in this blog and check out the full rankings below.
Pixalate's Trust & Safety Advisory Board published five new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
We followed up on the Q1 2023 Delisted CTV Apps Report, which provided an analysis of delisted apps on the Roku and Amazon Fire TV app stores. We thought it would be beneficial to highlight some of the most interesting findings from the report in this blog. Access the full report below.
This week, American technology news website The Verge covered the history-making financial penalty suffered by the Facebook company, Meta, in their article titled "Meta hit with record-breaking $1.3 billion fine over Facebook data transfers to the US".
The fine is the largest of its kind, according to The Verge, and accompanies an order to stop data transfers to the US. The ruling was made by Ireland’s Data Protection Commission (DPC), which said that that the current legal framework for data transfers to the US “did not address the risks to the fundamental rights and freedoms” of Facebook’s EU users and violated GDPR.
The online trade magazine DIGIDAY quoted Pixalate CEO Jalal Nasir this week in their article titled "As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence".
The piece included further coverage of Meta's recent $1.3 billion fine, and goes on to highlight how Meta found themselves facing such a dilemma, also indicating that measures must be taken to avoid future incidents of a similar nature.
They go on to quote Pixalate's Jalal with respect of how Apple and Google neglected to stay on top of their app store policies:
“The ad tech industry is ill-equipped to handle the imminent disruption when U.S. state privacy laws start to be enforced,” he said. “Google and Apple have failed to enforce their own app store policies, which has created a mobile app ad ecosystem rife with both ad fraud and illegal commercial surveillance – hanging both ad tech companies and consumers out to dry.”
You can read that full article here.
Pixalate attended the MAU Vegas conference at the MGM Grand in Las Vegas this week. Our team members conducted meetings and answered questions about our platform offerings in ad fraud protection and privacy compliance for mobile. If you missed us but would like to learn more about Pixalate, visit our Cannes Lions 2023 event page to learn about our next event!
