This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the Q1 2024 CTV Device Market Share Report, providing a market analysis of the top CTV devices based on open programmatic ad traffic across the North America region, Europe, the Middle East and Africa (EMEA), Latin America (LATAM), and globally.
You can download the reports here:
The Q1 2024 Delisted CTV Apps Report identifies applications that are no longer available for download from the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores. The report analyzes app profile information and various insights observed in the programmatic advertising bid stream.
The March 2024 Top Grossing Mobile Apps Report includes estimates on top grossing mobile apps in open programmatic advertising revenue by global region. Regions examined include North America, Asia-Pacific (APAC), Europe, Middle East, and Africa (EMEA), and Latin America (LATAM).
On April 24th, Pixalate held a live webinar on the Made-for-Advertising (MFA) landscape with Tyler Loechner, VP of Platform Growth and Research, Amit Shetty, VP of Product, and Melwin James Poovakottu, Director of Data Science. During the event, the three discussed our October 2023 and March 2024 MFA report findings, along with recent developments and takeaways related to the prevalence - and detection - of MFA websites.
We have now made the webinar recording free on-demand, and it can be found here:
To follow along with the discussion, we recommend downloading the following free MFA reports:
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
