Pixalate, an industry leader in ad fraud protection and mobile in-app advertising inventory quality, has released its App Trends Reports, which reveal the latest trending apps based on a variety of key signals important to advertisers.
Pixalate’s exclusive Media Ratings Terminal brings you complete quality, safety, and viewability ratings across over 1 million mobile apps for both Android and Apple stores. Save time, resources and protect your brand by filtering over 500 app metrics that reveal which inventory sources are right for your specific campaign and platform needs. Use our customized dashboard as well as our API, which enables you to port any field directly into your decisioning systems.
Our App Trends Reports bring you a small glimpse into the Media Ratings Terminal’s rich, multi-sourced intelligence. Check out our free preview to see:
Here’s what you can expect to find in each report.
This App Trends Report highlights the top apps based on their share of advertising volume. Where are advertisers buying the most ads? These are the hottest apps each month as chosen by users.
You can see the top 100 apps based on Share of Voice. Other key pieces of information about those apps, including viewability, invalid traffic (IVT) rate, and brand safety risk can also be unlocked.
See the Trending Apps: Share of Voice report.
Our Breakout App Trends Report reveals the top trending apps based on both downloads and impression volume. Which apps are rising up the ranks? Be the first to know.
You can see the top 100 breakout apps each month. Other key pieces of information about those apps, including viewability, invalid traffic (IVT) rate, and brand safety risk can also be unlocked.
See the Trending Apps: Breakout Apps report.
Which apps have the best viewability rates? Your ads aren’t doing you any good if they aren’t seen.
The top 100 apps based on viewability each month can be seen. Other key pieces of information about those apps, including viewability, invalid traffic (IVT) rate, and brand safety risk can also be unlocked.
See the Trending Apps: Viewability report.
The Unique Visitors App Trends Report reveals which apps have the highest number of individual visitors.
Our free report shows the top 100 apps based on unique visitors. Other key pieces of information about those apps, including viewability, invalid traffic (IVT) rate, and brand safety risk can also be unlocked.
See the Trending Apps: Unique Visitors report.
The Active Users App Trends Report details the top apps based on the number of active, or logged in, users, which offer great performance potential. It’s one thing to know which apps have a lot of visitors — it’s another to know which apps have the most engaged users.
This report shows you the top 100 apps based on active users. Other key pieces of information about those apps, including viewability, invalid traffic (IVT) rate, and brand safety risk can also be unlocked.
See the Trending Apps: Active Users report.
It’s good to know which apps are incentivizing users to watch ads, and while it’s completely up to you whether or not you want to buy this kind of inventory, we provide you with the latest rewarding apps.
This report shows the top 100 apps based on incentivized inventory. Other key pieces of information about those apps, including viewability, invalid traffic (IVT) rate, and brand safety risk can also be unlocked.
See the Trending Apps: Incentivized Apps report.
The Downloads App Trends Report details the top apps based on download volume.
This report shows the top 100 apps based on download volume. Other key pieces of information about those apps, including viewability, invalid traffic (IVT) rate, and brand safety risk can also be unlocked.
See the Trending Apps: Downloads report.
Pixalate monitors over 10 billion mobile device IDs each year, accounting for billions of mobile in-app programmatic ad transactions every month across over 1.5 million apps. We use this data to track trends in the mobile in-app economy each month and determine which apps are rising or falling based on key criteria, such as those listed above.
The information available about the top trending apps is a glimpse of what’s available in our Media Ratings Terminal (MRT), a global ad intelligence platform for desktop/mobile web and mobile app. The MRT gives marketers granular insights into sites and apps, including IVT data, viewability data, traffic sources, trusted sellers, the overall risk of working with that publisher or app, and much more.
The MRT also features a customizable dashboard to allow marketers to surface and analyze the exact apps they want based on the KPIs that matter most to their business.
Learn more about Pixalate’s Media Ratings Terminal:
DISCLAIMER: Pixalate's App Trends reports present ratings and rankings for the top mobile apps according to a number of categories. These categories reflect Pixalate's opinions with respect to factors that Pixalate believes will be of value to purchasers or sellers of in-app digital advertising inventory, advertisers and agencies representing advertisers, and publishers of such apps or competitive offerings. The scores or ratings in each category reflect Pixalate’s opinions regarding the performance of each mobile application with respect to each particular category. The rankings reflect Pixalate's opinions regarding the relative performance of each mobile application with respect to these categories. Pixalate's opinions are just that – opinions, not facts or guarantees – but they are grounded in its proprietary technology and analytics, which Pixalate is continuously evaluating and updating. As used in this posting, and per the Media Rating Council, Inc.: (i) “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes;” and (ii) “'Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
