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Mobile | Research Reports |
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Mobile Advertising Trends: Top Android Phone Apps in July 2018

Written by Tyler Loechner
Sep 17, 2018 5:51:08 PM

There are over 3 million apps in the Google Play Store — but which ones are the most popular among advertisers? In addition to highlighting the top trending mobile apps on iPads and iPhones, we’ve examined data from official Google Play Store apps to identify the latest mobile advertising trends in the Android app ecosystem.

This post highlights the top trending apps in the United States, based on display and video programmatic advertising volume, on Android phones from July 2018.

Key takeaways:

  • The top three Android phone apps for display advertising are in the Games category, but the rest of the top 10 apps are from different categories
  • For video advertising, six of the top 10 Android phone apps are Games

Download a list of the top 30 trending Android phone apps in advertising, including Bundle IDs, below:

mobile-advertising-trends-top-android-phone-apps

Trending Android phone apps for display advertising (July 2018)

Display-Android-mobile-top-apps-USA-(July-2018-data)--(1)

  • The top three apps are all in the Games category: Wheel of Fortune Free Play, Pixel Art, and Wordscapes
  • Social (2) and Personalization (2) are the other app categories that had multiple apps in the top 10 for display advertising
  • Slacker Radio is the only app in the Music & Audio category to rank in the top 10 on Android phones for either display or video advertising

Trending Android phone apps for video advertising (July 2018)

Video-Android-mobile-top-apps-USA-(July-2018-data)--(1)

  • Wordscapes is No. 1 for video advertising on Android phones; it is No. 3 for display advertising
  • Granny, the top app for Android tablet video advertising, is No. 3 on Android phones
  • Overall, six of the top 10 Android apps for video advertising are in the Games category — including four of the top five apps

Methodology and Disclaimer

Pixalate examined mobile in-app display advertisements sold via programmatic channels throughout July 2018 for this study. The data is based on activity within apps that engage in programmatic advertising in the open marketplace. Invalid Traffic (IVT) — including General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT) — were removed prior to ranking the apps. Any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions.

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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