Word-based puzzle apps dominate on Android tablets in Q4 2018

Pixalate monitors billions of mobile in-app programmatic advertising transactions to identify which apps are trending at any given moment. We publish quarterly updates on trending apps across iOS (phones and tablets) and Android (phones and tablets). 

This post highlights the top 10 trending Android tablet apps in the United States, based on display and video programmatic advertising volume, in Q4 2018. To see the most recent top 30 apps, download the list here:

Key takeaways:

• Four of the top 10 Android tablet apps based on programmatic display ad volume were word-based puzzle games in Q4 2018

• Sonic Dash ranked in the top 10 for video advertising; a movie trailer for an upcoming Sonic movie was released in Q4 2018

• Three of the top 10 based on video advertising were word-based puzzle games

Trending Android tablet apps for display advertising (Q4 2018)

• Four of the top-10 apps were word-based puzzle games: Wordscapes, Wheel of Fortune, Wordscapes in Bloom, and Word Stacks

• Seven of the top 10 apps for display advertising were in the Games category

• Text Free was the only Social app to make the top 10 for either display or video advertising on Android tablets

Trending Android tablet apps for video advertising (Q4 2018)

• Sonic Dash ranked in the top 10 for video advertising; a movie trailer for an upcoming Sonic movie was released in Q4 2018

• Three of the top-10 apps were word-based puzzle games: Wordscapes, Wheel of Fortune, and Crosswords With Friends

• LINE WEBTOON, the No. 2 app for video advertising on Android phones, was No. 3 for Android tablet video

To see the most recent top 30 apps, download the list here:

Want more information about trending apps? See our App Trends Reports, which reveal the latest trending apps based on a variety of key signals important to advertisers, including Breakout App, Viewability, Unique Visitor, Active User, Incentivized App, Downloads, and Share of Voice.

Note: Any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions as measured by Pixalate.

DISCLAIMER: Pixalate's Android tablet App Trends reports present ratings and rankings for the top Android apps according to a number of categories. These categories reflect Pixalate's opinions with respect to factors that Pixalate believes will be of value to purchasers or sellers of in-app digital advertising inventory, advertisers and agencies representing advertisers, and publishers of such apps or competitive offerings. The scores or ratings in each category reflect Pixalate’s opinions regarding the performance of each Android  tablet application with respect to each particular category. The rankings reflect Pixalate's opinions regarding the relative performance of each Android tablet application with respect to these categories. Pixalate's opinions are just that – opinions, not facts or guarantees – but they are grounded in its proprietary technology and analytics, which Pixalate is continuously evaluating and updating.