Where are APAC mobile advertisers most active? Pixalate monitors billions of mobile in-app programmatic advertising transactions to identify which apps are trending at any given moment, and this post brings you the top 30 trending apps in APAC based on programmatic ad volume.
Click to download the full list of top 30 trending apps in APAC
Three of the top 10 Android apps (based on programmatic display ad volume) in APAC are photo or video-based, including the top two apps.
Two Lifestyle assistant apps — an alarm clock and a caller ID and blocker — also ranked in the top 10.
Click to download the full list of top 30 trending apps in APAC
On iOS devices, Games (7) and Social Networking (5) account for a combined 40% of the top 30 trending apps in APAC (for programmatic display advertising).
Similar to Android devices, Photo & Video apps were also popular on iOS devices, accounting for three of the top 30 spots — and all three apps are in the top 15.
Download our full list of the top 30 trending apps in APAC based on programmatic ad volume. The list shows top trending apps based on Android vs. iOS as well as ad type (display and video).
Want more information about trending apps? See our App Trends Reports, which reveal the latest trending apps based on a variety of key signals important to advertisers, including Breakout App, Viewability, Unique Visitor, Active User, Incentivized App, Downloads, and Share of Voice.
Note: Any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions as measured by Pixalate.
DISCLAIMER: Pixalate's App Trends reports present ratings and rankings for the top mobile apps according to a number of categories. These categories reflect Pixalate's opinions with respect to factors that Pixalate believes will be of value to purchasers or sellers of in-app digital advertising inventory, advertisers and agencies representing advertisers, and publishers of such apps or competitive offerings. The scores or ratings in each category reflect Pixalate’s opinions regarding the performance of each application with respect to each particular category. The rankings reflect Pixalate's opinions regarding the relative performance of each application with respect to these categories. Pixalate's opinions are just that – opinions, not facts or guarantees – but they are grounded in its proprietary technology and analytics, which Pixalate is continuously evaluating and updating.
