Pixalate’s Global Mobile Publisher Trust Indexes (PTIs) rank the quality of open programmatic app advertising inventory across multiple platforms (Apple App Store and Google Play Store), categories, and countries and regions, including North America, Latin America (LATAM), Europe, Middle-East and Africa (EMEA), and Asia-Pacific (APAC); ESPN (Apple App Store), Weather Radar by Weatherbug (Google Play Store) rank No. 1 in North America, respectively
LONDON, March 27, 2024 – Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the February 2024 Global Mobile Publisher Trust Index (PTI) for apps across the Google Play Store and Apple App Store.
The monthly Pixalate Publisher Trust Index (PTI) report provides valuable insights into the quality of mobile apps supporting programmatic advertising across various key mobile platforms. By ranking publishers based on estimated quality, advertisers gain a comprehensive understanding of app quality. The report offers rankings by geographic region, app category, and app store, considering factors such as invalid traffic (IVT), popularity, ad density, and engagement scores. For a detailed explanation of the methodology behind the report, please refer to the Publisher Trust Index: Methodology.
Here are the top apps in North America in February 2024 across each platform. Each report contains the top apps across North America, EMEA, APAC, and LATAM.
See the top apps in each region on each platform below, and download the full reports for more:
Download the full February 2024 Global Mobile Publisher Trust Index - Apple App Store here.
Download the full February 2024 Global Mobile Publisher Trust Index - Google Play Store here.
Download the Reports
You can also access the Media Ratings Terminal for Pixalate's Top 100 apps across each platform.
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release and the Publisher Trust Indexes (collectively, the "Indexes"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the "apps"). As cited in the Indexes and referenced in the Indexes' key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., "Brand Safety") and Pixalate's opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
