In the first half of 2021, Apple delisted over 224,000 apps from the App Store. Prior to delisting, the apps had almost 22 million combined user ratings. This blog will present the most popular apps delisted from the Apple App Store in the H1 2021, along with insights about their characteristics.
Apple does not share data about the number of downloads of apps from the App Store. However, Pixalate used the number of user ratings as a proxy for popularity. From all Apple apps delisted in the first half of 2021:
Interestingly, only Quik by GoPro provided information about the country of Registry from the seven most popular apps prior to delisting. The other six, including the most popular YOLO: Anonymous Q&A, Arctic Remote, and EluGuy Curtain, did not inform about the country of origin.
Moverover, Quik was also one of the most popular apps delisted from the Google Play Store in H1 2021. It is worth noting that the reasons for being delisted from one of the app stores could be both nefarious (e.g., privacy breaches) and benign (e.g., developer’s decision).
You can find all potential reasons and much more insights about delisted mobile apps in Pixalate’s report. Download it today here for free!
Disclaimer
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
