Pixalate is an MRC-accredited company for the detection and filtration of Sophisticated Invalid Traffic ("SIVT") desktop and mobile web impressions.
According to the Media Rating Council’s (MRC) standards for Invalid Traffic Detection and Filtration Guidelines, there are two types of invalid traffic:
It’s possible for valid and invalid traffic to occur at the same time on the same device. For instance, a computer infected with malware may be browsing sites automatically in the background while a user operates another browser in a legitimate manner.
MRC-accredited ad fraud detection and prevention companies must be able to separate valid and invalid traffic by differentiating between human and IVT traffic when originating from the same or similar source.
To learn about some of the other examples of SIVT, click on any of the examples below:
