Today we officially
announced that we raised $4.6M in a Series A funding round led by Javelin Venture Partners. Our plan is to use that money to improve our product and expand our feature set. At Pixalate, we’re obsessed with data and using that data to provide the most transparency into ad campaigns. This includes stats on viewability, attribution and fraud. In the coming months, you should expect to see new tools that make the RTB media buying experience more efficient and more economical.
We also announced that we’ll be making our basic viewability and fraud detection services free of charge to brands and agencies. We’re doing this because we believe that advertisers should not have to pay for these basic, yet important services. Yes, we’re still charging for advanced analytics and attribution; and yes, those services are worth every penny. We also think that these services will fast become commoditized. Companies that have point solutions and charge outrageous prices are on a race to the bottom.
If you’d like to learn more about our free basic service, click
here and we’ll give you a demo.
