This week's review of ad fraud and quality in the digital advertising space.
Pixalate introduced the ad industry’s first ad fraud Supply Path Optimization (SPO) technology, a powerful addition to Pixalate’s Analytics platform. The breakthrough Ad Fraud SPO technology enables buyers and sellers to pick higher quality paths of delivering programmatic ads across CTV, mobile apps, and websites, and work with partners who perform the best in terms of IVT and other metrics.
According to Adweek, Belgian data protection authority may rule that IAB Europe's Transparency and Consent Framework (TCF), conveying consent in open ad exchange bidstream through pop-up ads on websites, breaches GDPR. "At the heart of the matter is whether IAB Europe is classed as a data controller, which means that it determines the means of use of personal data, as opposed to a data processor, which does not own the information it collects," informs AdWeek. The organization would have six months to change its framework, per Adweek.
U.S. digital ad spending will exceed $200 billion in 2021, rising by 38.3% from 2020. "The triopoly of Google, Facebook, and Amazon will make up 64.0% of all US digital ad spending this year, about the same share they possessed in 2020," informs eMarketer.
After rolling out a mobile game service for Android users earlier this month, Netflix is working on the iOS version. However, App Store's rules will prevent Netflix from making games available from its app as the all-in-one game hub. According to Mark Gurman, a tech reporter at Bloomberg, "Apple will need to change its rules or grant Netflix an exemption," or Netflix will need to implement its games into the cloud accessible from the browser, reports The Verge.
Pixalate revealed insights about the level of invalid traffic in programmatic CTV, privacy in mobile apps, and surge of Amazon Fire TV Channel Store:
