This week's review of ad fraud and privacy in the digital advertising space.
IAB Categories IVT Trends Reports
Pixalate this week released the Q3 2024 IAB Categories IVT Trends Reports, which analyze the Invalid Traffic (IVT) rates across the top ten IAB categories by region, based on the share of mobile app global open programmatic ad spend across the Google Play Store and Apple App Store.
Pixalate’s data science team analyzed over 70 billion open programmatic ad transactions across 10 million mobile apps in the Google Play Store and Apple App Store (including apps deemed delisted by Pixalate) in Q3 2024 to compile the research in this series. Pixalate's datasets consist predominantly of buy-side open auction programmatic traffic sources.
You can download the reports below:
Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Reports
We also released the Q3 2024 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Reports, which uncover programmatic advertising insights of FAST apps. This includes ad spend trends, Invalid traffic (IVT, including ad fraud), and top-grossing FAST apps.
You can download the reports below:
CTV and Mobile App Manual Reviews
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page.
