This week's review of ad fraud and privacy in the digital advertising space:
This week, Pixalate released the Q2 2023 Delisted Mobile Apps Report, analyzing apps that are no longer available for download from the Google Play Store and Apple App Stores, including those with programmatic advertising.
We also released the September 2023 Children’s Privacy Index for Mobile Advertising. The monthly index benchmarks Supply-Side Platforms (SSPs) based on the percentage of ads they sell that are on apps that are likely child-directed, as assessed by Pixalate’s COPPA Methodology.
Pixalate's Trust & Safety Advisory Board published three new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
Governor Gavin Newsom of California has officially signed the Delete Act, which grants Californians the ability to request data brokers to delete their personal information or prohibit them from selling or sharing it, all through a single request. This new legislation replaces the previous 2018 state law, which required individuals to make separate requests to each company, a burdensome task considering the nearly 500 data brokers currently operating within the state.
To ensure the effective implementation of this Act, the California Privacy Protection Agency (CPPA), established in 2020 by the California Privacy Rights Act, is tasked with developing a mechanism for individuals to submit these requests by January 1st, 2026.
This week, The Verge covered this news in their article 'California's newest law will make it easier to delete personal online data'.
Pixalate's Q2 2023 Delisted Mobile Apps Report was covered this week by Android Headlines in their article titled 'Google & Apple delisted almost 4 million apps in a 2-year span'.
Android Headlines said:
"A new report by Pixalate has just surfaced, and it shares some interesting information about app delisting. Google and Apple actually delisted almost 4 million apps in a 2-year span....
...The number of apps Google delisted YoY (Year-over-Year) has increased by 59%. When it comes to Apple, on the other hand, that number decreased by 54% YoY. Google delisted 2.6 million apps, while Apple did the same for 1.2 million apps. That totals the 3.8 million number....
...The companies delisted the most apps in the US, by far. India follows with 6,576 delistings, while Jordan has seen 3,863. China is fourth-placed with 3,507 delistings, and the UK is fifth with 2,046. Korea, Russia, Indonesia, Pakistan, and France are also in the top 10..."
Check out the Android Headlines full article here
