--- title: "Pixalate Week in Review: October 14 - 18, 2024" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from October 14 - 18, 2024 image: https://www.pixalate.com/hubfs/October%2018th%2c%202024.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: October 14 - 18, 2024 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Oct 19, 2024 9:30:00 AM This week's review of ad fraud and privacy in the digital advertising space. ## SSP Market Share Rankings for Connected TV (CTV), Mobile Apps, & Web ## ![Q2 2024 Web SSP Market Share Report - email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Q2%202024%20Web%20SSP%20Market%20Share%20Report%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=Q2%202024%20Web%20SSP%20Market%20Share%20Report%20-%20email%20and%20blog%20cover.png) Pixalate this week released the **Q2 2024 Supply-Side Platform (SSP) Market Share Reports** for CTV, Mobile Apps, and Web across Latin America (LATAM), Europe, the Middle East, and Africa (EMEA), Asia-Pacific (APAC), and North America.   The reports reveal SSP market share in key regions. The report rankings incorporate sellers within the SupplyChain Object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).   You can download the reports below: ## **Connected TV (CTV)** - [Europe, the Middle East, and Africa (EMEA)](https://www.pixalate.com/ctv-ssp-market-share-report-emea) - [Latin America (LATAM)](https://www.pixalate.com/ctv-ssp-market-share-report-latam) - [North America](https://www.pixalate.com/ctv-ssp-market-share-report-north-america) ## **Mobile - Apple App Store ** - [Asia-Pacific (APAC)](https://www.pixalate.com/mobile-ssp-market-share-report-ios-apac) - [Europe, the Middle East, and Africa (EMEA)](https://www.pixalate.com/mobile-ssp-market-share-report-ios-emea) - [Latin America (LATAM)](https://www.pixalate.com/mobile-ssp-market-share-report-ios-latam) - [North America](https://www.pixalate.com/mobile-ssp-market-share-report-ios-north-america) ## **Mobile - Google Play Store** - [Asia-Pacific (APAC)](https://www.pixalate.com/mobile-ssp-market-share-report-android-apac) - [Europe, the Middle East, and Africa (EMEA)](https://www.pixalate.com/mobile-ssp-market-share-report-android-emea) - [Latin America (LATAM)](https://www.pixalate.com/mobile-ssp-market-share-report-android-latam) - [North America](https://www.pixalate.com/mobile-ssp-market-share-report-android-north-america) ## **Desktop and Mobile Web** - [Asia-Pacific (APAC)](https://www.pixalate.com/web-ssp-market-share-report-apac) - [Europe, the Middle East, and Africa (EMEA)](https://www.pixalate.com/web-ssp-market-share-report-emea) - [Latin America (LATAM)](https://www.pixalate.com/web-ssp-market-share-report-latam) - [North America](https://www.pixalate.com/web-ssp-market-share-report-north-america) --- ## Global vMVPD Traffic Analysis Reports ## ![Q3 2024 vMVPD Traffic Analysis Report - email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Q3%202024%20vMVPD%20Traffic%20Analysis%20Report%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=Q3%202024%20vMVPD%20Traffic%20Analysis%20Report%20-%20email%20and%20blog%20cover.png) We also released the Q3 2024 vMVPD Ad Spend and Invalid Traffic (IVT) Trends Reports for virtual Multichannel Video Programming Distribution (vMVPD) apps across the Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV CTV app stores.   [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/f49ce8e7-ba8f-4ce0-85c8-fd535af3e21a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f49ce8e7-ba8f-4ce0-85c8-fd535af3e21a)    [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/256d4d5a-92e7-48c0-a443-0aea8372017f.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/256d4d5a-92e7-48c0-a443-0aea8372017f) [![Fire TV](https://no-cache.hubspot.com/cta/default/2364596/9a6dd802-04a8-4828-8c7e-98a98742e278.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/9a6dd802-04a8-4828-8c7e-98a98742e278)    [![Roku](https://no-cache.hubspot.com/cta/default/2364596/2f06e539-f2ce-4578-92e7-fd5e099d66ba.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2f06e539-f2ce-4578-92e7-fd5e099d66ba) --- ## Most Common CTV Ad Fraud Types ## ![CTV Common IVT Types & Top IVT Apps - September 2024 - email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/CTV%20Common%20IVT%20Types%20%26%20Top%20IVT%20Apps%20-%20September%202024%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=CTV%20Common%20IVT%20Types%20%26%20Top%20IVT%20Apps%20-%20September%202024%20-%20email%20and%20blog%20cover.png) The September 2024 Most Common CTV Invalid Traffic (IVT) Types Report covers invalid traffic (IVT) and ad fraud measured across CTV app stores, including the number of distinct apps impacted and the share of voice of each IVT type. The reports also reveal the top 10 apps in each respective app store with the highest IVT rates.   [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/a8c37a05-2ea9-4ead-9ad8-4b069fa604cc.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a8c37a05-2ea9-4ead-9ad8-4b069fa604cc)    [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/44947f64-e9b1-4aec-b44f-32f518732745.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/44947f64-e9b1-4aec-b44f-32f518732745) [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/a14f55f6-8810-4272-892a-802bd52aff1d.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a14f55f6-8810-4272-892a-802bd52aff1d)    [![Roku](https://no-cache.hubspot.com/cta/default/2364596/0e486142-aa81-4792-84b8-f9ff9bdc2b21.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/0e486142-aa81-4792-84b8-f9ff9bdc2b21) --- ## Top Grossing CTV Apps ## ![September 2024 Top Grossing CTV Apps - email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/September%202024%20Top%20Grossing%20CTV%20Apps%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=September%202024%20Top%20Grossing%20CTV%20Apps%20-%20email%20and%20blog%20cover.png) We released the September 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV. The reports reveal the estimated top grossing CTV advertising in open programmatic advertising revenue segmented by regions. You can download the reports here: [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/a1051e60-7768-4ea1-973d-eda08a1eb819.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a1051e60-7768-4ea1-973d-eda08a1eb819)     [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/2d870e15-1766-4630-9db3-382e985f5e46.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2d870e15-1766-4630-9db3-382e985f5e46) [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/0fcbbfd1-e632-4dac-a8be-8b5c2db1dc2e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/0fcbbfd1-e632-4dac-a8be-8b5c2db1dc2e)    [![Roku](https://no-cache.hubspot.com/cta/default/2364596/9fe1db44-a6bc-4601-bc9f-57017f27a691.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/9fe1db44-a6bc-4601-bc9f-57017f27a691) --- ## Top Grossing Mobile Apps ## ![September 2024 Top Grossing Mobile Apps - email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/September%202024%20Top%20Grossing%20Mobile%20Apps%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=September%202024%20Top%20Grossing%20Mobile%20Apps%20-%20email%20and%20blog%20cover.png) The September 2024 Global Top Grossing Mobile Apps Report for the Apple App Store and Google Play Store, revealing the estimated top grossing mobile apps in open programmatic advertising revenue segmented by region.   [![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/2bc08e24-482a-436d-be3d-27982aaa9bc0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2bc08e24-482a-436d-be3d-27982aaa9bc0)    [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/09bc3943-acc4-4ce9-88ae-f9bc131816b9.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/09bc3943-acc4-4ce9-88ae-f9bc131816b9) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate's Q3 2024 Global vMVPD Ad Spend & Invalid Traffic (IVT) Trends Reports for Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV: 70% of Ad Spend Goes to vMVPD Apps on Roku, 51% on Fire TV](https://www.pixalate.com/blog/q3-2024-global-vmvpd-ad-spend-invalid-traffic-ivt-trends-reports) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Global Q3 2024 Connected TV (CTV) Device Market Share Reports: Roku Leads in Market Share Across North America (37%) and LATAM (50%); 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