Pixalate Week in Review: October 14

This week's review of ad fraud and privacy in the digital advertising space.

SSP Market Share Rankings for Connected TV (CTV), Mobile Apps, & Web

Pixalate this week released the Q2 2024 Supply-Side Platform (SSP) Market Share Reports for CTV, Mobile Apps, and Web across Latin America (LATAM), Europe, the Middle East, and Africa (EMEA), Asia-Pacific (APAC), and North America.

The reports reveal SSP market share in key regions. The report rankings incorporate sellers within the SupplyChain Object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).

You can download the reports below:

Connected TV (CTV)

Mobile - Apple App Store

Mobile - Google Play Store

Desktop and Mobile Web

Global vMVPD Traffic Analysis Reports

We also released the Q3 2024 vMVPD Ad Spend and Invalid Traffic (IVT) Trends Reports for virtual Multichannel Video Programming Distribution (vMVPD) apps across the Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV CTV app stores.

Most Common CTV Ad Fraud Types

The September 2024 Most Common CTV Invalid Traffic (IVT) Types Report covers invalid traffic (IVT) and ad fraud measured across CTV app stores, including the number of distinct apps impacted and the share of voice of each IVT type. The reports also reveal the top 10 apps in each respective app store with the highest IVT rates.

Top Grossing CTV Apps

We released the September 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV. The reports reveal the estimated top grossing CTV advertising in open programmatic advertising revenue segmented by regions.

You can download the reports here:

Top Grossing Mobile Apps

The September 2024 Global Top Grossing Mobile Apps Report for the Apple App Store and Google Play Store, revealing the estimated top grossing mobile apps in open programmatic advertising revenue segmented by region.