According to Pixalate's research, ‘プロジェクトセカイ カラフルステー’ generated an estimated $41K in open programmatic ad revenue across the Apple App Store, while the Google Play Store’s Cursed Dinosaur Isle: Game generated an estimated $24K
LONDON, November 18, 2024 – Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the October China 2024 Top Grossing Apps Report for the Apple App Store and Google Play Store for mobile apps.
The reports reveal the estimated top grossing apps in open programmatic advertising revenue across mobile devices. In addition to the China report, Pixalate also released a United States version of the report, a United Kingdom version of the report, and global regional versions of the report (North America, EMEA, LATAM, and APAC) broken down by platform.
In October 2024, Pixalate’s data science team analyzed over 6 billion open programmatic impressions across over 3.9 million mobile apps (including delisted apps) from the Apple App Store and Google Play Store.
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Top Grossing Mobile Apps (the “Reports”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”