This week's review of ad fraud and quality in the digital advertising space.
Pixalate this week released the H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through H1 2021.
Pixalate also announced the addition of Amit Shetty as VP of Product Management - Ad Fraud Platform.
We also hosted an event at Advertising Week New York 2021, where Pixalate VPs shared data on the latest trends in CTV, mobile app advertising, and supply chain optimization. You can find the live stream of the events embedded in the tweet below:
"Alphabet CEO Sundar Pichai ... shared his thoughts on the state of tech innovation in the U.S. and the need for new regulations," wrote TechCrunch, citing an interview Pichai did with WSJ Tech Live. "Specifically, Pichai argued for the creation of a federal privacy standard in the U.S., similar to the GDPR in Europe."
"Gartner analysts released their list of cybersecurity and privacy predictions for the next few years, floating a number of potential ideas about how the world will respond to certain problems over the next decade," reported ZDNet. "For 2023, Gartner expects 75% of the world to be covered under some kind of privacy law with built-in subject rights requests and consent."
"The Massachusetts Senate began deliberating a new privacy law this year," reported the ADCG. "The Massachusetts Information Privacy Act (MIPA) could be one of the strongest data privacy laws in the United States, if passed."
"A new outlook report from the Interactive Advertising Bureau (IAB) predicts relatively modest growth of 8% in U.S. digital advertising spending in 2022," reported MediaPost. "It also projects an increase of 11.8% in 2023, to reach $177.3 billion, and a total of $200.3 billion by 2025."
