This week's review of ad fraud and privacy in the digital advertising space.
You can download the reports below:
We also released the Q3 2024 CTV Bundle ID Mapping Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.
Our data science team analyzed programmatic advertising activity across over 100k Connected TV (CTV) apps and nearly 5.4 billion global open programmatic ad transactions on Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV devices in Q3 2024 to compile this research.
The September 2024 Delisted Mobile Apps Report for the Apple App Store and Google Play Store analyzes apps that were found to be delisted in September 2024. The report identifies applications that are no longer available for download from the Apple App Store and Google Play Store, according to Pixalate’s data
We released the September 2024 Most Common Mobile Invalid Traffic (IVT) Types Report, examining the most common types of mobile invalid traffic across North America, Europe, Middle-East, and Africa (EMEA), Asia-Pacific (APAC), and Latin America (LATAM) on the Google Play and Apple App Stores.
You can download the reports here:
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The September 2024 Global CTV Publisher Trust Index for apps across the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising.
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The September 2024 Global Mobile Publisher Trust Index for apps across the Google Play Store and Apple App Store offers advertisers a comprehensive view of the quality of mobile apps that support programmatic advertising across popular mobile platforms.
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
A lawsuit in New Jersey underscores the growing concern over the misuse of personal data by commercial services that aggregate information from popular mobile applications and websites via the advertising ecosystem.
Examine the full findings in Krebs on Security here.
