This week's review of ad fraud and privacy in the digital advertising space:
Pixalate released the August 2023 CTV Apps IVT Report for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV. The series reveals which CTV apps appear to be most impacted by Invalid Traffic (IVT, including Ad Fraud), based on traffic Pixalate has observed in that period.
Pixalate's Trust & Safety Advisory Board published three new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
Google is preparing to trial a new feature for the Chrome browser called "IP Protection" that aims to enhance users' privacy by concealing their IP addresses through the use of proxy servers. In light of the potential misuse of IP addresses for covert tracking, Google aims to find a middle ground between safeguarding users' privacy and maintaining the necessary functionalities of the internet.
Key points from Google's proposed IP protection feature:
The Bleeping Computer covered this news in their article 'Google Chrome's new "IP Protection" will hide users' IP addresses', which you can check out here
In Spotify’s latest earnings report, the company announced a new video ad partnership with Roku for the launch of their CTV Partner Network. Citing Pixalate data, Spotify touted Roku as “the #1 Connected TV service in North America.”
Find the Pixalate report cited by Spotify here:
Highlights from Spotify's quarterly earning report:
Check out Spotify's quarterly earning report highlights in more depth here
