This week's review of ad fraud and privacy in the digital advertising space:
This week, Pixalate released the Q2 2023 Supply Chain Object Verification Report. The analysis contains insights from Pixalate’s OpenRTB SCO validation process, which examines supply paths across CTV, mobile apps, desktop, and mobile web, and measures Invalid Traffic (IVT) rates, inclusive of ad fraud, across all the supply paths analyzed.
Pixalate's Trust & Safety Advisory Board published three new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
According to a report by The Wall Street Journal, Meta intends to adopt a "Pay for your Rights" framework, wherein European Union users will be required to pay an annual fee of $168 (€160) unless they consent to relinquishing their fundamental right to privacy on platforms like Instagram and Facebook. Past events have demonstrated that Meta's governing body, the Irish Data Protection Commission (DPC), is inclined to endorse any method that enables Meta to circumvent the General Data Protection Regulation (GDPR). Nevertheless, the company might also leverage a specific excerpt from a recent ruling by the Court of Justice of the European Union (CJEU) to substantiate its approach.
This week, noyb covered this news in their article 'Meta (Facebook / Instagram) to move to a "Pay for your Rights" approach'.
Pixalate's newly-released Supply Chain Object Verification Report was covered this week by MediaPost in their article titled 'Inaccurate Supply-Path Data Tied To Up To 65% Higher Invalid Traffic'.
MediaPost said:
"A new type of report from Pixalate finds that incomplete or inaccurate supply-path reporting is associated with significantly elevated invalid traffic (IVT) rates in programmatic OpenRTB buys...
...Pixalate used an SCO validation process that evaluates whether a supply path legitimately originated from a publisher and whether that publisher has a direct relationship with the first seller in the supply chain, and also measured IVT rates across the analyzed supply paths...
...The company monitored more than 20 billion CTV/OTT, mobile in-app and programmatic ad impressions during Q2 and compiled validation data during the month of June."
Check out MediaPost's full article here
Team Pixalate has been in attendance at the IAPP 2023 Conference in San Diego, USA, discussing how Pixalate can help with data privacy compliance.
