Pixalate was in attendance at MWC Barcelona 2023, the largest and most influential event for the connectivity ecosystem.
MWC Barcelona is an annual trade show organized by GSMA, dedicated primarily to the mobile communications industry. The event was held in Barcelona, Catalonia, Spain at the Fira de Barcelona Gran Via, from the 27th of February to March 2nd, 2023.
During the event, the Pixalate team held meetings with organizations about empowering their privacy and compliance teams to mitigate privacy violation risks - such as COPPA - and fight ad fraud. We discussed the challenges facing publishers, the ad tech industry, and regulators, as well as addressing any concerns they each may have had about their operations.
Team Pixalate met with numerous company representatives and discussed at length our offerings in COPPA Compliance, Compliance Analytics, Online Privacy, Global Regulations, Ad Fraud, and Market Intelligence.
The Pixalate MWC team included:
We have to pay homage to the beautiful country of Spain. Everyone had a lot of fun experiencing their diverse culture, interesting sights, and, of course, the delicious food!
Lastly, Pixalate would like to take the opportunity to thank everyone who visited us during this amazing event. We enjoyed chatting with you and hope to stay in touch.
One more thing! We are going to be in attendance at the London Lunch and Learn event, being held at the Jeru Restaurant, Berkeley St, London, United Kingdom. If you are going to the event and would like to schedule a meeting with our team, please visit our Lunch and Learn with Pixalate event page to find out more about the event and to RSVP!
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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”