Pixalate’s Top Mobile App Developer Rankings analyze the quality of mobile app developers in relation to programmatic advertising inventory across multiple platforms and regions. Report finds North American-registered developers average the highest number of apps available on Google (13.6) and Apple (10.4) app stores.
LONDON, July 6, 2023 – Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today launched the inaugural Top Developer Rankings for Mobile Apps across Google Play and Apple App stores. The report ranks the world's mobile app developers, increasing transparency in the programmatic advertising ecosystem.
Pixalate's Top Developer Rankings build on the Publisher Trust Index, which provides ratings for individual mobile apps that support programmatic advertising. These rankings are based on multiple factors, including invalid traffic (IVT), popularity, brand safety, and viewability scores.
Often in programmatic advertising, buyers and sellers partner with app developers rather than individual apps. The new Top Developer Rankings provides an aggregated analysis of a developer’s portfolio of apps, aiding ad tech companies in their advertising inventory partner evaluations.
Top 5 Mobile App Developers in April 2023 (Google, North America):
Download the full April 2023 Top Mobile App Developer Rankings for Google. The full report contains the top Google Play Store app developers across North America, EMEA, APAC, and LATAM as well as regional trends.
Top 5 Mobile App Developers in April 2023 (Apple App Store, North America):
Download the full April 2023 Top Mobile App Developer Rankings for Apple App Store. The full report contains the top Apple App Store developers across North America, EMEA, APAC, and LATAM as well as regional trends.
Download the Reports
Download the April 2023 Top Mobile App Developer Ranking Report:
Pixalate’s methodology can be found at Publisher Trust Index: Methodology.
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release and the Publisher Trust Indexes (collectively, the "Indexes"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the "apps"). As cited in the Indexes and referenced in the Indexes' key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., "Brand Safety") and Pixalate's opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
