Pixalate’s Trust and Safety Advisory Board’s manual reviews of apps under COPPA are now easier to access via a new searchable library housed on the Manual Reviews for Mobile and CTV Page.
The Manual Review of CTV & Mobile Apps under COPPA blog series was launched late 2022 to increase transparency and educate developers, marketers, and privacy advocates regarding the application of the COPPA Rule factors to the mobile and CTV app ecosystem. The manual reviews bolster Pixalate’s automated app assessment under the COPPA Rule methodology.
To date, the Trust and Safety Advisory Board has published 80+ app reviews and continues to publish new ones weekly. The new library allows readers to search for an app by title and filter by app store including Google Play Store, Apple App Store, Roku, and Amazon Fire TV. Pixalate’s Media Ratings Terminal’s App Insights page features a “Teacher Reviewed” ticker linking to the app’s manual review when available.
Each app review is written by the Pixalate Trust & Safety Advisory Board, a group of educators who have been trained to evaluate apps based on the COPPA Rule factors. The reviews include the app title, bundle ID or app ID, developer name, screenshots of the app, link to the privacy policy if detected, and a description of which COPPA Rule factors applied to their assessment of the app’s target audience.
Visit the new library of reviews here:
For Pixalate’s COPPA Assessment of +10.5M mobile and CTV apps, visit the Media Ratings Terminal and search for by app title or keyword description.
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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”