Pixalate is on a hiring spree across data science, engineering, product, customer success, and sales. In a new series of blogs, we introduce our prominent new team members who are pushing Pixalate forward every day with their unique backgrounds, skills, and experience.
Let’s find out more about Allison Lefrak, SVP of Public Policy, Ads Privacy and COPPA Compliance, in her own words:
Pixalate: Where do you come from?
Allison Lefrak: I worked at the Federal Trade Commission for more than nine years before joining Pixalate. Most recently, I was Counsel for Privacy and Consumer Protection in the FTC’s Office of International Affairs (OIA). I cooperated with data protection authorities around the world on investigations and cases affecting U.S. consumers. I also represented the United States in multilateral organizations such as the Asia Pacific Privacy Authorities (APPA) and the Asia Pacific Economic Cooperation (APEC). Prior to working in OIA, I was Senior Counsel in the FTC’s Division of Privacy and Identity Protection which oversees issues related to consumer privacy, credit reporting, identity theft and information security. I led privacy and data security investigations into companies like TikTok and Snapchat, resulting in settlements with the FTC.
Prior to working at the FTC, I was the Litigation Director at a non-profit domestic human rights organization, Human Rights USA. Before that, I was a commercial litigator in private practice for ten years, most recently at Reed Smith in Washington, D.C. At Reed Smith, I spent a significant amount of time on pro bono work. I represented three detainees in Guantanamo Bay, Cuba, in their habeas corpus petitions challenging their indefinite detention. I graduated from the University of Virginia School of Law and clerked in the U.S. District Court for the Eastern District of Virginia.
Pixalate: Why did you join Pixalate?
Allison: Pixalate’s pro-consumer and pro-privacy mission in the programmatic advertising marketplace was incredibly compelling to me. Programmatic advertising is a $200 billion global marketplace plagued by fraud and consumer privacy abuse. As a global ad fraud intelligence, privacy and compliance analytics platform, Pixalate helps its clients achieve their business goals while remaining compliant with the latest privacy laws and regulations. Pixalate also understands that children are particularly at risk when the Children’s Online Privacy Protection Act (COPPA) rule requirements are not followed. I am excited to be leading the effort to give our clients the power to evaluate their traffic for COPPA compliance. Stay tuned for more exciting news about Pixalate’s COPPA related product updates in the near future.
Pixalate: How do you see the future of Pixalate?
Allison: This is such an exciting time for Pixalate. The company last year raised $18.1 million in growth capital for its fraud protection, privacy and compliance analytics platform that monitors CTV and mobile advertising. Part of the new funding is going toward adding more privacy and compliance features to Pixalate’s products. I see a bright future for Pixalate as it continues to innovate and build upon its cutting edge ad fraud technology to support data privacy and compliance risks. Pixalate will be focusing on giving our clients the tools they need to evaluate their traffic for international regulatory obligations like GDPR, federal laws like COPPA, and state laws like CCPA. I also envision Pixalate playing a part in the ongoing conversation policymakers are having about consumer privacy, specifically, as it relates to advertising and children.
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of collaborative solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for detecting and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
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