Pixalate is on a hiring spree across data science, engineering, product, customer success, and sales. In a new series of blogs, we introduce our prominent new team members who are pushing Pixalate forward every day with their unique backgrounds, skills, and experience.
Let's find out more about Brooke Huntley, VP of Product Management, in her own words:
Pixalate: Where do you come from?
Brooke Huntley: I started my career with Mediavest in NY and my last role was leading Cox Media Group Analytics, including product management, operations, and sales strategy.
Pixalate: Why did you join us?
Brooke: I believe the industry needs increased transparency and quality - for both advertisers' investment and consumers' privacy interests. In my experience overseeing campaign analytics, I witnessed the difference that quality inventory & publisher partners could make in performance and ultimately ROI for clients.
Having transparency and clarity for advertisers is very difficult in digital advertising, but it's critical to pay off the value of the medium - as targetable, scalable, and efficient. Without transparency, optimization & performance is extremely limited.
The second part of that is the breadth and depth of Pixalate's data set. The correct data points are critical to informed marketing decisions, whether that's access to data as you evaluate the quality of a seller/publisher partner or optimizing inclusion and exclusion inventory lists.
Lastly, I believe Consumer Privacy is a critical challenge our industry will grapple with for the next 5-10 years. As consumers who grew up "digital" become better informed about the use of their data, their standards for privacy will increase & they will demand that brands offer more quality experiences, entertainment, and value in exchange for their personal data.
I wanted to build solutions for the industry that increases accountability to consumer privacy while delivering effective, high-quality advertising solutions for marketers.
Pixalate: What do you see as the future of Pixalate?
Brooke: I see Pixalate playing a critical role in the industry's collaboration to improve our global advertising ecosystem for both consumers and advertisers. The complexity in our industry is increasing as content is becoming even more fragmented, data collection and targeting practices are in flux, consumer privacy and compliance requirements expand globally - Pixalate's role will be significant in helping our industry partners meet these dynamic challenges.
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of collaborative solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for detecting and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
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