In this weeks newsletter we highlight some of our most popular reports from last year. Pixalate’s Ad Fraud and Compliance (AFAC) Research team published over 160 reports throughout 2023 covering a variety of topics including ad fraud, privacy compliance, ad industry benchmarks, and more.
Catch up on some of our top reports from the year:
The CTV Supply-Side Platform (SSP) Global Market Share Report evaluates programmatic advertising Sell-Side Platforms (SSPs) by their estimated market share for CTV platforms, analyzing advertising data and billions of open programmatic impressions from multiple sources.
Download the latest versions of the report:
The Global CTV Device Market Share Report breaks down CTV device market share by global region based on their share of open programmatic ad traffic, with the Pixalate team having conducted a thorough review of billions of open programmatic advertising transactions.
Download the latest version of the report:
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Download the latest version of the report:
The Mobile Supply Side Platform (SSP) Market Share Reports for the Google Play Store and Apple App Store analyzes advertising data from multiple sources across the entire advertising stack, including ad agencies and DSPs, to SSPs, exchanges, and publishers while excluding impressions marked as Invalid Traffic (IVT).
Download the latest versions of the report:
The Q1 2023 Global IVT and Ad Fraud Benchmark Report is a comprehensive examination of the global state of IVT and ad fraud in Q1 2023 across the top two CTV (Roku, Amazon Fire TV) and mobile (Apple, Google) app stores. Since Q1 2023, we have gone on to separate the report into desktop, CTV and mobile versions.
Download the Q1 report as well as the latest versions:
The Q3 2023 Seller Trust Indexes are the comprehensive quality ratings for sellers of programmatic advertising across for Mobile, CTV, Desktop & Mobile Web. The indexes evaluate and rank the quality and integrity of key sellers in the programmatic supply chain across channels, platforms, and devices.
Access the latest rankings from Q3 2023:
Download the latest version of the report:
The Apple TV CTV Trends Report analyzes Apple TV’s position in the CTV device landscape and the open programmatic advertising marketplace. The report provides a deep dive into CTV trends related to Apple TV, including estimated device market share by global region, top grossing apps in Apple TV’s tvOS app store, and invalid traffic.
Download the latest version of the report:
Download the latest version of the report:
