Chocolate by Vdopia announced today its partnership with Pixalate. We welcome them in to the Pixalate family, and are thrilled to have another partner in the battle to eliminate ad fraud.
This new partnership focuses on Chocolate by Vdopia’s proprietary ifilter technology and extends its functionality to include pre bid fraud prevention using Pixalate data. iFilter is the technology that actively filters auctions in the marketplace to match the active demand with quality supply. The benefits for demand partners include higher win bid ratios and reduced infrastructure costs.
Chocolate by Vdopia is a global programmatic buying and selling platform for mobile video advertising. Vdopia operates the industry's only mobile video-only programmatic platform, called Chocolate, which is powered by its proprietary .VDO technology. Powered by patent-pending, .VDO technology, Vdopia's programmatic platform, 'Chocolate', is a brand safe, viewable and transparent platform for complete planning, buying and measurement of mobile video ad campaigns.
Read Vdopia’s official announcement here.
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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”