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Take a look back at some of our most-read reports, top events, and company news of 2024:
Pixalate's Most Popular Reports of 2024:
Pixalate’s Ad Fraud and Compliance (AFAC) Research team published over 200 reports in 2024 covering various topics, including ad fraud, privacy compliance, ad industry benchmarks, made-foradvertising, ad supply chains trends and more. Did you miss any of them?
Programmatic Sellers and Web MFA Risk Reports
In 2024, Pixalate introduced the Made for Advertising (MFA) Risk Analysis and Benchmarks Reports. The reports include top sellers by estimated MFA ad spend, sellers' MFA market share of voice (SOV), and the top ad platforms (SSPs) selling ads on MFA websites. The reports benchmark advertising trends on MFA websites, including ad spend, invalid traffic and ad fraud, and the top five websites flagged as MFA by region.
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CTV Device Global Market Share Report
The Global CTV Device Market Share Report breaks down CTV device market share by global region based on their share of open programmatic ad traffic, with the Pixalate team having conducted a thorough review of billions of open programmatic advertising transactions.
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CTV Ad Supply Chain Trends Report
Our Global Connected TV (CTV) Ad Supply Chain Trends Report analyzes the state of open programmatic CTV advertising. It is a source of information for advertisers and media companies who want to understand the current state of the CTV ad landscape.
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Mobile and CTV SSP Global Market Share Report
The Mobile and CTV Supply Side Platform (SSP) Market Share Reports analyzes advertising data from multiple sources across the entire advertising stack, including ad agencies and DSPs, to SSPs, exchanges, and publishers while excluding impressions marked as Invalid Traffic (IVT). The report rankings incorporate sellers within the SupplyChain Object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).
Download the reports, which include:
Teacher Approved Apps Analysis - Google Play Store
Our Q3 2024 Google Play Store ‘Teacher Approved’ Apps Privacy Risks & Data Sharing Insights report examines the extent to which personal information is accessed and shared by apps in the “Teacher Approved” program as well as close look at apps in the program that apparently fail to seek Verifiable Parental Consent (VPC) but still share personal information in the advertising bid stream.
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GDPR Violation Risks Report: Apple App Store
The H1 2024 GDPR Violation Risks Report for the Apple App Store provides a detailed legal analysis on data privacy violation risks arising under the European Union (‘EU’) and United Kingdom’s (‘UK’) General Data Protection Regulation (‘GDPR’), specifically under Articles 5, 12, 13, 24 and Rec. 75 in connection with the Apple App Store and app developers that have published mobile apps on Apple’s App Store.
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