Verve Group (in North America), Algorix (in EMEA), Yeahmobi (in APAC), and Digital Turbine (in LATAM) are the top SSPS for apps in the Apple App Store, while Verve Group (in North America), TaurusX (in EMEA), and Google AdExchange (in APAC and LATAM) lead for apps in the Google Play Store, according to Pixalate’s research
LONDON, UK, February 27, 2024 -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Mobile Supply-Side Platform (SSP) Market Share Reports for the Google Play Store and Apple App Store. The reports rank SSPs based on their share of voice of open programmatic ads sold on apps from the Apple App Store and Google Play Store, as measured by Pixalate.
The research team at Pixalate evaluated billions of open programmatic ad impressions globally for this research. The rankings are categorized by geographical regions, including North America, Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia-Pacific (APAC).
Pixalate analyzed advertising data from multiple sources across the entire advertising supply chain to determine the rankings, from advertising agencies and demand-side platforms (DSPs) to SSPs, exchanges, and publishers. The data excludes impressions marked as Invalid Traffic (IVT).
Visit Pixalate and explore the top Q4 2023 Mobile SSPs on the Apple App Store and Google Play Store reports:
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising.
Disclaimer
The content of this press release, and the SSP Market Share Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Programmatic ads sold, as measured by Pixalate, are used as a proxy for ad spend in this press release and in the Report.
