This week's review of ad fraud and quality in the digital advertising space.
Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 CTV apps from June and July 2021:
Find all rankings here for free
A group of senators introduced a bill aiming to reduce the dominant position of Apple and Google in the mobile ecosystem. The bill "aims to boost competition and consumer protections by placing new restrictions on how the stores operate and what rules they can impose on app developers," informs the Wall Street Journal.
Facebook says it is rebuilding its ad ecosystem to gather less data about users than it used to collect. According to The Verge, "Facebook is examining several privacy-enhancing techniques to deliver personalized ads without knowing anything about the specific individuals who view them."
Due to the possible fingerprinting of FLoC, Google is considering switching its approach to topic-based targeting. "The potential update of the Federated Learning of Cohorts targeting technique ...] would involve assigning topic categories to websites and people rather than assigning opaque numerical cohort IDs to them," informs Digiday.
