This week's review of ad fraud and quality in the digital advertising space.
"Ad spending on connected TV (CTV) has accelerated dramatically as people spend more time at home," wrote Ivan Markman, Chief Business Officer of Verizon Media in this AdExchanger op-ed. "CTV traffic is lucrative for publishers, but can also attract fraud."
The piece highlights several OTT/CTV ad fraud schemes uncovered this year — including DiCaprio and Monarch. "While fraudsters will always follow the money, the industry needs to combat a handful of issues in the rapidly expanding CTV category," the piece adds.
In this podcast, eMarketer speaks with Johnny Ryan, senior fellow at the Irish Council for Civil Liberties and the Open Markets Institute, about "why real-time bidding as it's currently executed has personal data protection problems."
In this piece, AdExchanger notes that more mobile app publishers are testing in-app bidding. "But the path to wider adoption of in-app programmatic auctions will be different than on the web, in part because of the long-established dynamics between app publishers and their partners, the emergence of different standards in apps vs. web and the fact that mobile technology is very different from web technology," wrote AdExchanger.
Digiday writes that the "free, ad-supported streaming TV wars" are heating up with Amazon and Pluto TV making recent updates. "That burgeoning battleground 'looks like what we saw in the early ’90s with the beginning of the cable ecosystem,'" an unnamed media executive said to Digiday.
