This week's review of ad fraud and quality in the digital advertising space.
In this interview Q&A, Pixalate spoke with François Zolezzi, Head of Supply Quality at Criteo, about the fight against ad fraud and invalid traffic (IVT) in mobile in-app programmatic advertising.
"Ad fraud is evolving as fast as the protection measures against them. It is nearly impossible to ensure 100% safety, but this has not stopped advertisers from tackling the issue head-on," said Zolezzi. Read the whole interview.
BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. BidMind by Fiksu will utilize Pixalate’s pre-bid ad fraud detection and measurement solutions. Read the release.
Magnite is acquiring SpotX, and "The two companies claim the merger will create the largest independent connected TV and video advertising sell-side platform for the programmatic marketplace," reported MediaPost.
"FuboTV became the first connected TV company to join the Unified ID 2.0 initiative," reported AdExchanger. "UID 2.0 is an open-source industry effort originally spearheaded by The Trade Desk that aims to create an alternative to third-party cookies using hashed or encrypted email addresses."
eMarketer reported that there were 143 billion total downloads on the Apple App Store and Google Play Store in 2020 — a 24% year-over-year rise. "Mass stay-at-home orders in 2020 had virtual stores bursting with business," wrote eMarketer. In comparison, from 2018 to 2019, there was a 9% rise in total downloads.
