Pixalate Week in Review: July 12 - 16, 2021

This week's review of ad fraud and quality in the digital advertising space.

Pixalate reveals insights about the best CTV & mobile apps in ad quality 

Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 mobile Travel apps and presented insights about the most successful apps in May in mobile and CTV rankings:

• Top mobile Travel apps for programmatic advertising, May 2021
• Spotlight blog - how The Weather Channel topped both mobile rankings in May 2021
• Spotlight blog - how Hulu secured two number one positions in both CTV rankings in May 2021

Find all rankings here for free.

Verizon Media presents a unified measurement tool for linear and connected TV

Verizon Media, along with Vizio and Nielsen, developed the Unified TV Report  - a measurement tool for linear and connected TV. "Advertisers will now have a more holistic approach to planning, activating and optimizing their overall TV investment on our platform, as well as the opportunity to understand how it compares against other advertising channels," cites the Drum.

Check the full article here.

Marketing budgets fall as a share of company revenue

According to Gartner's survey, "marketing budgets have fallen to 6.4% of companies’ revenue this year from 11% last year," informs the Wall Street Journal. The cuts affected companies even if COVID had a positive impact on them.

Check more information here.

TikTok downloaded 3 billion times

This week, TikTok broke the barrier of 3 billion downloads. TikTok achieved this milestone as the fifth non-gaming and the first non-Facebook mobile app. 

Learn more here.

Roku closed upfront deals with a massive increase in ad revenue

"Roku has closed its upfront TV-video advertising market, posting rising “commitments” from marketers, two times that of the previous year," informs Media Post. According to estimations, Roku's advertising revenue could reach $902 million in 2021.

 

 Find more details here.