This week's review of ad fraud and quality in the digital advertising space.
According to Pixalate's data, over 182,000 apps had app-ads.txt files at the end of 2019, up from 3,308 at the end of Q1 2019 (when the initiative first launched).
Here are the total number of apps with app-ads.txt files – on iOS and Android combined — as of the last day of each quarter:
Pixalate has been named a winner in Juniper Research's 2020 Future Digital Awards. Pixalate has earned the Gold award for Best Anti-Fraud Solution in Advertising. Read more in Yahoo.
"Coronavirus is shining a light on a long-running problem with overzealous block lists," wrote Digiday in a piece examining the impact on digital advertising. "[E]ntire news-site homepages are also inadvertently being blocked" by adding COVID-19-related terms to keyword blocklists.
In this eMarketer podcast, "senior analyst Jasmine Enberg, forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss how COVID-19 could affect ad spending."
"As new digital channels continue to emerge, such as over-the-top (OTT) and mobile in-app, along with higher demand and lower supply, brands need to become less 'Mad Men' and more 'Math Men,'" reads an AdAge op-ed. "They need to lean into analytics and data science insights for attribution support and return-on-investment insights ... [including] a laser focus on reducing ad fraud."
