This week's review of ad fraud and quality in the digital advertising space.
Pixalate this week released its 2019 App-ads.txt and Ads.txt Trends Report. The report updates programmatic buyers and sellers on the latest trends around the IAB Tech Lab's initiatives.
Download the full report for more:
In this eMarketer podcast, the company's VP of forecasting, Monica Peart, and principal analyst Yory Wurmser discuss location data. Among the topics: "How will privacy and regulation affect location practices this year? How comfortable are consumers with sharing their location? And how are marketers adjusting?"
"There are potentially [big] changes afoot [in Europe]: ePrivacy," wrote AdExchanger. After years of back and forth with no resolution, the Presidency of the Council of the European Union published a revised version of the proposed ePrivacy regulation in late February," with changes that would align ePrivacy with the GDPR.
"The global spread of coronavirus has caused marketers to rethink how they are allocating their budgets," reported Digiday. "We’ve seen a big, drop in demand, really in the last week," said an anonymous media buyer. "As the news has picked up, it’s gotten a little bit worse."
"An exhaustive study conducted by academic researchers at New York University's Tandon School of Engineering found 'systemic flaws' in Facebook's political advertising monitoring and enforcement, with many of the worst offenders exhibiting the same disinformation and non-disclosure issues that Russia's Internet Research Agency used to disrupt the 2016 U.S. presidential election," reported MediaPost.
