This week's review of ad fraud and quality in the digital advertising space.
Pixalate research reveals information about the over 800,000 apps were delisted across the Google Play and Apple App stores in H1 2020. This blog examines the popularity of Android apps, based on country of registry, prior to their delisting.
"GeoEdge’s security researchers on Sunday uncovered the auto-redirect attack Morphixx in the U.S. based on personalizing the online experience, after tracking it across Europe and Asia last month," reported MediaPost. "The malicious advertisers inserted keywords like 'Adidas' into the ad’s URL as a distraction to gain the trust of the ad networks that ran the campaign," per MediaPost.
"The self-regulatory organization Trustworthy Accountability Group ... has rolled out a new, global brand-safety certification program," reported MediaPost. "The new program incorporates elements of TAG's inventory quality guidelines program and JICWEBS' Digital Trading Standards Group."
After Apple announced it will delay its IDFA changes, Facebook stated "it will continue IDFA collection pending an update from Apple," per Adweek. The announcement comes after Facebook had previously stated that Apple's upcoming IDFA changes would cause Facebook to stop collecting IDFA and that it may end the use of the Facebook Audience Network on iOS, per Adweek.
