The battle against ad fraud is ongoing, and despite the gains made in 2018 — our industry exposed several big ad fraud schemes across desktop, mobile in-app, and Connected TV/OTT devices this year — overall ad fraud rates continue to rise.
Pixalate CEO Jalal Nasir brings you six ad fraud predictions for 2019.
To help marketers safely navigate the CTV/OTT ecosystem — one that is rife with myths and misconceptions — Pixalate has compiled the 2019 OTT Ad Fraud Guide to serve as a valuable resource for the entire ad industry.
"OTT advertising is hot for ad-tech companies vying for big budgets as marketers shift dollars from linear TV to connected TV devices," wrote Business Insider. "But there are also a growing number of challenges that advertisers are still trying to solve like ad fraud, frequency capping, and low-quality creative."
"[OTT's] high CPMs attract fraudsters, said Amy King, VP of product at Pixalate, an analytics firm that specializes in uncovering ad fraud," wrote Business Insider. "The company estimates that 19% of OTT ads sold through programmatic pipes are invalid."
"Will 2019 be the year the digital advertising industry wins the war against fraud?" asked ExchangeWire. "Or will fraud manifest itself in new, more sophisticated ways, across new forms of digital media?"
“We expect 2019 to be the year of OTT/CTV, but we also anticipate more sophisticated ad fraud schemes to be unearthed as bad actors develop new strategies to exploit the multi-channel advertising ecosystem," said Jalal Nasir, CEO of Pixalate.
Monetization platform Vidstart has entered into a partnership with Pixalate in order to implement further anti-fraud measures to ensure high-quality traffic and prevent ad fraud schemes.
Vidstart develops and operates apps, and monetizes them with video ads. The Company works in the mobile, OTT, and video environments. As fraud schemes become a growing concern in the advertising industry, the company is partnering with Pixalate to increase its anti-fraud efforts in order to provide quality reliable traffic to its customers.
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