This week's review of ad fraud and quality in the digital advertising space.
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In a Q&A on ExchangeWire, Pixalate's CEO, Jalal Nasir, and Voluum's managing director, Gavin Stirrat, answered questions regarding the current state of mobile ad fraud, and where it will go in the future.
The IAB has released ads.txt, a new tool that effectively acts as a whitelist that the IAB says can be used to combat domain spoofing. The Drum runs through the IAB's plans.
MediaPost reports that the ANA has issued a new study which "offer[s] practical solutions to help advertisers take greater control of their programmatic investments and to investigate the costs and economics of the programmatic ecosystem." It's all part of the industry's larger efforts to improve quality and transparency in the programmatic ecosystem.
In a continued effort to improve programmatic quality, Google is changing its ad removal policies on AdSense and the DoubleClick AdExchange. Digiday spells out the reasons why and explains some of the potential consequences. The big news is that Google's new policy is to remove ads on a page-by-page basis.
In a guest post on Entrepreneur, Andrew Medal contends, "the solution to the huge ad fraud problem is predictive analytics big data platforms. This technology allows brands to define the type of consumers being targeted, thus enabling businesses to have the appropriate and most effective reach and impact."
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