This week's review of ad fraud and quality in the digital advertising space.
Pixalate continues its SSAI blog series with a comprehensive overview of how Pixalate approaches invalid SSAI measurement. This post reviews:
AdColony, the mobile performance marketplace, this week announced that after an extensive vetting process, it has chosen Pixalate as its partner for prevention of digital ad fraud, specifically in mobile app environments. Learn more.
"Advertisers will lose $42 billion of ad spend around the world in 2019 due to fraud across online, mobile and in-app channels, according to a new study from Juniper Research," reported Marketing Dive. "This figure represents a 21% increase from the reported $35 billion lost to advertising fraud in 2018."
eMarketer overviews the state of ad fraud in five charts, ranging from what advertisers think of ad fraud (agency professionals say it's the No. 1 threat) to solutions like ads.txt. "Per Q4 2018 Pixalate estimates, websites that had adopted ads.txt had display ad fraud rates that were 3.5 percentage points lower than websites that hadn't implemented ads.txt," wrote eMarketer.
BuzzFeed News has reported than VidMate, an Android app that allows users to download videos from YouTube and other platforms, "has been displaying hidden ads, secretly subscribing people to paid services, and draining users’ mobile data."
