This week's review of ad fraud and quality in the digital advertising space.
Pixalate has announced several updates to its Media Ratings and Analytics dashboards. These updates are a direct result of customer feedback. We this week launched the Custom Discovery Dashboard, a customizable dashboard for customers to quickly access and analyze the supply sources that matter most to their businesses. See the new updates below:
Over the past 20 years, industry standards for recording impressions have gone through a series of changes. Pixalate's infographic walks you through the history of impression measurement in the digital advertising landscape, starting with the first online banner ad, sold in 1994.
"Bad actors are pretending to be legit, demand-side platforms to try and fool partners and blend in with real ad calls as a way to purvey malware and litter the web with forced redirects," reported AdExchanger. "Once the bogus buyer passes muster, usually by promising access to primo demand, it’s up to the supply-side platform to act as the last defense, and that’s often difficult to do at scale."
"eMarketer estimates that more than four of every five digital display ad dollars in the US today transact via programmatic means," wrote eMarketer, announcing its new U.S. programmatic ad spending forecast. "More than four fifths of mobile display and video ad dollars also already flow through programmatic channels." eMarketer "expects the vast majority of US digital display ad dollars (86.3%) will transact programmatically by 2020, up from 82.5% this year."
"The Association of National Advertisers says the FBI has contacted its outside counsel to request cooperation of the trade association and its members in what it calls a 'criminal investigation into media buying practices,'" reported Advertising Age.
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