This week's review of ad fraud and quality in the digital advertising space.
Mobile in-app invalid traffic (IVT) rates for programmatic advertising climbed to new heights during Q2 2019. In our Q2 2019 Ad Fraud Report, we reveal the overall programmatic IVT rates for mobile in-app advertising.
How fast is programmatic advertising growing in OTT/CTV, the hottest new channel for digital advertisers? In our H1 2019 OTT/CTV Supply Chain Intelligence Report, we reveal the growth rate of OTT/CTV apps that support programmatic video advertising.
"Google Play Store has a malware problem. And it doesn’t seem to go away despite the company’s best efforts to rein in sketchy apps," reported The Next Web. In a yet another instance of Android adware, New Zealand-based independent security researcher Andy Michael found four Android VPN apps with cumulative downloads of over 500 million that not only serve ads while running the background, but are also placed outside the apps, including the home screen."
"Bad actors are exploiting VPAID to serve malicious auto redirects hidden within video ads," reported AdExchanger. "A loophole within the spec allows unauthorized parties to introduce arbitrary JavaScript and inject malware into a piece of creative."
