If you are a Publisher and believe that information presented in our Media Ratings Terminal (MRT) is not current or requires re-evaluation, you may submit a request to have it reviewed by the Pixalate support team.
Pixalate’s Media Ratings Terminal (MRT) offers unique granular insights across mobile/connected TV (CTV) apps and desktop/mobile web domains. The MRT platform organizes and presents data elements from a variety of sources, including app store profiles and registration data, along with Pixalate analytics data (e.g., invalid traffic (IVT) levels, brand safety risk, share of voice, etc.) and supply quality ratings.
The following opinions can be re-evaluated but, because these are derived from ad transactions that Pixalate monitors and analyzes through our various integrations, they require significant consultation and diligence prior to any potential modification.
We provide the ability to submit a request for re-evaluation through the MRT directly. This requires that the app is claimed, and the information on how to claim an app can found here.
In certain sections of the MRT, a pencil icon is displayed, which may be clicked to bring up a feedback window where one may specify details regarding requests.
Once the Pixalate support team receives a request for re-evaluation of opinions or updates to information from the verified owner of the app, it will be placed in a queue.
Requests to update information that may outdated or otherwise incorrect and that can be validated independently (e.g., presence of privacy policy, terms and conditions, app-ads.txt) are anticipated to result in more rapid resolution compared to requests that may require detailed analysis of the bases for IVT % opinion or brand safety opinion verifications.
In those cases, our representatives may reach out to gather more information and to propose a plan for further diligence of opinions relating to ad impression measurements and other determinations. These procedures are designed to enable us to perform root cause analyses and, where appropriate, provide targeted recommendations tailored to a publisher’s specific circumstance.
To follow up on a submitted request, please email support@pixalate.com.
Requests to update non-current or otherwise incorrect information that can be validated independently will likely result in resolutions generally consistent with the request. Please note, however, that it may take some time for our systems to update and propagate the data but these should resolve relatively quickly and with minimal follow-up interactions.
For requests that require detailed analysis of data underlying opinions tied to Pixalate’s MRC-accredited metrics, please note that our opinions will not be modified during the period while we perform diligence (which may include interactions with the requester) to fully understand and assess the factors that contributed to the rating or grade received.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
