Pixalate’s Publisher Trust Indexes (PTIs) give advertisers a full picture of the quality of app inventory across multiple platforms, regions, and categories: Spotify, Hulu among leaders in August 2022
PALO ALTO, Calif. and LONDON, September 22, 2022 – Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the August 2022 Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world's mobile and Connected TV (CTV) apps, bringing transparency to the programmatic advertising ecosystem.
Pixalate’s monthly PTI report provides a perspective regarding the quality of CTV and mobile apps that support programmatic advertising with rankings broken down by regions, countries, categories, and app stores. The assessment is based on various factors including invalid traffic (IVT), popularity, ad density, and engagement scores.
Download Pixalate’s August 2022 Publisher Trust Index Reports for trend analysis in the CTV and Mobile app ecosystems. The top five rated apps across the Google, Apple, Roku and Amazon app stores in North America for August 2022 are:
For more information on the Google Play Store app list, please visit here.
For more information on the Apple App Store list, please visit here.
For more information on the Roku app list, please visit here.
For more information on the Amazon Fire TV App list, please visit here.
To see the breakdown by global market, please view our full reports for CTV and mobile.
Pixalate analyzed the top five categories and found:
Visit pixalate.com/rankings to see the latest ratings for the top mobile and CTV apps for free. For Pixalate’s full report methodology, including a comprehensive list of metrics analyzed, visit here.
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the Publisher Trust Indexes (collectively, the "Indexes"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the "apps"). As cited in the Indexes and referenced in the Indexes' key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., "Brand Safety") and Pixalate's opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
