Pixalate’s Publisher Trust Indexes (PTIs) rank the quality of Mobile app advertising inventory across multiple platforms, regions, and categories. Zen Match, Offer Up, Solitaire, Color By Numbers among leaders in February 2023.
LONDON, April 3, 2023 – Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the February 2023 Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world's mobile and Connected TV (CTV) apps, bringing transparency to the programmatic advertising ecosystem.
Pixalate's monthly Mobile PTI report offers advertisers a comprehensive view of the quality of Mobile apps that support programmatic advertising. The report includes rankings broken down by global regions, countries, app categories, and app stores. These rankings are based on multiple factors, including invalid traffic (IVT), popularity, ad density, and engagement scores. Pixalate’s methodology is transparent and can be found at Publisher Trust Index: Methodology. By utilizing the PTI report, advertisers can make informed decisions about where to place their ads and improve their ad campaigns.
The top five rated apps across the Google Play and Apple App stores in North America for February 2023 are:
Google Play Store, North America, February 2023
For more information on the Google Play Store North America App list, please visit here.
Also available are the APAC Google Play Store top apps, the LATAM Google Play Store top apps, and the EMEA Google Play Store top apps within the Publisher Trust Index.
Apple App Store, North America, February 2023
For more information on the Apple App Store app list, please visit here.
Also available are the APAC Apple App Store top apps, the LATAM Apple App Store top apps, and the EMEA Apple App Store top apps within the Publisher Trust Index.
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release and the Publisher Trust Indexes (collectively, the "Indexes"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the "apps"). As cited in the Indexes and referenced in the Indexes' key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., "Brand Safety") and Pixalate's opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
